Nathan is a serial entrepreneur. customer experience and business strategist, education innovator, author, and speaker. Currently, he is the executive director of Seed Vault Ltd, a Singapore-based, open, independent alternative to conversational AI platforms like Alexa, OK Google, and WeChat, etc.—all built on blockchain. Nathan has written over 10 books, started over 6 companies, and founded the ground-breaking Design MBA program at California College of the Arts, where he continues to teach. He is focused on building new tools for strategy and communication and leads the Food Clarity Framework initiative for making food systems more clear.